Since 1 October 2021 it is possible to gamble legally online in the Netherlands. After years of political discussions, the time had finally come. Legal online casinos are appearing on the market where Dutch players can gamble.
BetCity was one of the first parties to receive an online license from the Dutch Gaming Authority. They met all the conditions and received a license to offer online games of chance. In addition to all kinds casino games you can also at Betcity sports betting place.
BetCity quickly an established name
Thanks to a strict marketing plan and the deployment of many well-known Dutch people, BetCity managed to work its way up into the market leader in this new industry in no time. Ambassadors such as Andy van der Meijde, Wesley Sneijder and Sjaak Swart ensure that just about everyone in the Netherlands knows the online casino. Every evening commercials appear on TV with the famous Dutch and you can also see the name BetCity on advertisements along the road.
Make a transfer
The slogan with which BetCity sows fame is “Transfer made?”. By this they mean the fact that the well-known Dutch had first committed themselves to another party, but have now made the switch to the increasingly well-known BetCity.
Now, more than 8 months after the market opened, BetCity is announcing a new transfer. The biggest yet. This time they make the transfer themselves. A major player in the online gambling market worldwide takes over the company. The name will not be known to many, it is the Entain Group, but they own several casinos and sportsbooks. Their portfolio includes major casinos such as BWIN, PartyCasino, PartyPoker, Ladbrokes and many more.
Jackpot for BetCity
The acquisition involves a huge amount. BetCity hit the jackpot! The deal is a bit tricky with all kinds of earnouts if BetCity continues to do well in the Dutch market in the coming period. Initially, BetCity will receive 450 million euros and if everything goes according to plan, this could rise to no less than 850 million euros. This immediately indicates the value of the Dutch market.