BetCity sold to the Entain Group

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  • Written by Geron
  • Posted June 14, 2022
HOME » News » BetCity sold to the Entain Group

Since 1 October 2021 it is possible to gamble legally online in the Netherlands. After years of political discussions, the time had finally come. Legal online casinos are appearing on the market where Dutch players can gamble.

BetCity was one of the first parties to receive an online license from the Dutch Gaming Authority. They met all the conditions and received a license to offer online games of chance. In addition to all kinds casino games you can also at Betcity sports betting place.

BetCity quickly an established name

Thanks to a strict marketing plan and the deployment of many well-known Dutch people, BetCity managed to work its way up into the market leader in this new industry in no time. Ambassadors such as Andy van der Meijde, Wesley Sneijder and Sjaak Swart ensure that just about everyone in the Netherlands knows the online casino. Every evening commercials appear on TV with the famous Dutch and you can also see the name BetCity on advertisements along the road.

Make a transfer

The slogan with which BetCity sows fame is “Transfer made?”. By this they mean the fact that the well-known Dutch had first committed themselves to another party, but have now made the switch to the increasingly well-known BetCity.

Now, more than 8 months after the market opened, BetCity is announcing a new transfer. The biggest yet. This time they make the transfer themselves. A major player in the online gambling market worldwide takes over the company. The name will not be known to many, it is the Entain Group, but they own several casinos and sportsbooks. Their portfolio includes major casinos such as BWIN, PartyCasino, PartyPoker, Ladbrokes and many more.

Jackpot for BetCity

The acquisition involves a huge amount. BetCity hit the jackpot! The deal is a bit tricky with all kinds of earnouts if BetCity continues to do well in the Dutch market in the coming period. Initially, BetCity will receive 450 million euros and if everything goes according to plan, this could rise to no less than 850 million euros. This immediately indicates the value of the Dutch market.

These are currently the top casinos in the Netherlands

The Entain Group

So who is this Entain Group? Entain plc is a multinational sports betting and gaming group operating through online and retail channels. The company is incorporated in the Isle of Man and is part of the FTSE 100. Its shares are traded on the main market of the London Stock Exchange. Through a combination of organic growth and mergers and acquisitions, the group has grown rapidly in recent years to become one of the largest publicly traded sports betting and gaming groups in the world.

At the moment they have the following parties in their portfolio. In the field of sports betting they have the following Sportdbooks:

  • bwin
  • bwin is one of Europe's leading online betting brands and is synonymous with sports. It has leading positions in several markets including Germany, Belgium, France, Italy and Spain. bwin also offers casino, poker and bingo on mobile and web, all through a single account.

  • Ladbrokes
  • Ladbrokes has been an established name in the UK high street for over 50 years and with a growing online and multi-channel presence, Ladbrokes is one of the most recognized brands in the UK.

  • Coral
  • The Coral brand is synonymous with betting in the UK and has a strong high street and online presence

  • sportingbet
  • Sportingbet is a leading provider of sports betting, casinos, games and poker online and on mobile. It was founded more than 20 years ago in 1998 and acquired by Entain in March 2013.

  • betboo
  • Betboo was founded in 2005 to offer South American customers online bingo, sports betting, casino and poker. It was acquired by the Entain Group in July 2009.

  • gamebookers
  • Gamebookers is a full-service sports betting agency that is especially popular in the Eastern and Central European markets. It offers up to 30.000 bets on over 90 sports daily.

  • is their Greek oriented gaming site, offering a full product suite of sports betting, live casino, table and slot games and poker.

As you can see they are “pretty” represented in the global market when it comes to sports betting. Dar now joins the Dutch market with the purchase of BetCity. But the Entain group is also an established name in the field of online casino and online poker. In the portfolio they have the following companies:

  • PartyCasino
  • PartyCasino is one of the world's largest online casinos with a range of mobile games, including many classic casino games such as blackjack, roulette and a wide variety of slot machines.

  • party poker
  • partypoker is one of the pioneers of the online poker industry and was launched in 2001. It is still one of the most well-known brands in the industry.

  • Gala Bingo
  • Gala Bingo is the second largest player in the online bingo market in the UK. Customers can participate in scheduled bingo sessions or play slots and roulette (including live roulette).

  • Gala Casino
  • Gala Casino offers a full range of casino and live casino products, including a full suite of proprietary and third-party online games.

  • Gala Spins
  • Gala Spins is the special slots site with a difference where players can enjoy simple fun and enjoy an app with over 100 games.

  • Foxy Bingo
  • Launched in 2005, Foxy Bingo is one of the most successful brands in online bingo and is one of the biggest names in the UK bingo market

  • Foxy Games
  • Foxy Games was launched in 2015 as a standalone product on mobile and desktop with the aim of leveraging Foxy's strong brand identity to drive cross-sell from bingo to casino. It offers over 150 games including slot games, progressive jackpots and a variety of table games.

  • Gioco Digital
  • Gioco Digitale was the first fully regulated gambling site in the Italian market launched in 2009. It positions itself as a gaming portal for casual gamers, with an emphasis on bingo and casino products.

  • Cheeky Bingo
  • Cheeky Bingo is a bingo platform that offers a variety of bingo games such as 90 Ball Bingo, 75 Ball Bingo and 52 Ball Bingo.

  • Casino Club
  • Casino Club was originally launched in 2001 and acquired by Entain in 2004, it is a leading online casino website for German-speaking markets with over 15.000 active customers.